Product launches
Hero product film + founder context + close-up product photography. Launch-day asset stack ready for ads, PR, and social.
Industries · Brand & Product Launches
Launch films built to land like an event, not an announcement.
Launch assets for new products, locations, and openings that need a moment.
Launches are different from steady-state marketing. They have a date. They have stakes. They have a window. The media has to land before the launch — not after — and it has to feel like an event.
We work with launches that have a real story: new product hitting market, new physical location opening, brand pivots, IPOs, expansion announcements. We handle the strategy doc, the asset capture, and the rapid post-production cycle that gets the work in your hands BEFORE the launch date.
Business types we serve
If your business is in this industry, you’re in scope.
The specific business types we work with inside Brand & Product Launches. Not a navigation menu — you’ll filter by business type on the Work page.
New location openings
Pre-opening property tour + founder story + team feature. Launch with the brand fully formed, not hastily assembled.
Brand pivots and rebrands
Launch film that announces the new positioning. Founder voice + brand world + behind-the-scenes context.
Funding + IPO announcements
Asset packages built for press cycles, investor communications, and team morale moments.
Pop-ups and limited engagements
Capture the energy AS it happens. Day-of coverage that turns into the recap film and ad creative for next time.
What this delivers for brand & product launches
Outcomes lead. Capabilities follow.
Specific outcomes brand & product launches businesses typically achieve from premium media — the metrics that actually move on a P&L.
Launch-day press + media coverage
Press needs assets. Premium video and photography delivered before launch day yields cleaner press hits and broader coverage.
Investor + stakeholder confidence
Launch presentations look different when the visuals are cinematic. The same announcement reads differently to investors and partners.
Team morale and recruiting moment
Internal launch films are a recruiting tool and a team morale moment. The team sees themselves as part of something built carefully.
Day-one ad creative engine
Most launches start running ads the day they go live. We deliver the creative pre-launch so paid acquisition starts on day one.
Asset library for the next 12 months
Launch shoot covers the immediate press cycle AND fuels the marketing engine for the year that follows. One shoot, two purposes.
What we bring
Cross-medium coverage tuned for brand & product launches.
We don’t bring every medium to every shoot. The strategy doc decides what earns its place — these are the tools we have for this industry specifically.
Launch-timeline strategy doc
We work backwards from the launch date. Pre-launch deliverables, launch-day deliverables, post-launch deliverables — all in the doc.
Cinematic launch film
60-90 second hero piece designed for the launch announcement. Cuts down for ads + social + investor decks.
Press-ready photography
Hero product shots, founder portraits, team photography, location stills — all delivered with rights cleared for press.
Aerial launch coverage
Property exteriors, large-scale events, opening-day crowd shots. The shot that says 'this is a moment.'
Rapid post-production turnaround
Launch deliverables can run on a tight timeline (5–7 days from shoot to final cut). We scope the urgency in the strategy doc.
Recommended package fit
Hero Package + launch add-ons
Launches typically need the Hero Package shape (single intensive shoot, full asset library) plus rapid-turnaround add-ons. Plus Ongoing makes sense post-launch if marketing scales into steady content.
See full package detailsBrand & Product Launches
Book a callReady to put cinematic media to work for brand & product launches?
30 minutes on a discovery call. We'll talk through your project, the package that fits, and the strategy doc that lands before the shoot.