Bransford MediaThe Brooks
The Brooks Apartment Films
A website hero plus hero cutdown and vertical social for a Twin Cities apartment community's launch.
- Industry
- Real Estate
- Location
- Plymouth, MN
- Films delivered
- 5
- Formats
- Hero Film, Social Reel
The main film
Hero Film
Website Hero Film
A 62-second cinematic hero film for The Brooks, an Enclave apartment community in Plymouth, MN. Aerial and interior coverage cut to run as the homepage hero on thebrooksapt.com.
The brief
The Brooks is an Enclave apartment community in Plymouth, Minnesota. Its launch needed a film to anchor the website and shorter versions for social and advertising while units were leasing.
The approach
Aerial coverage establishes the property. Interior and amenity footage brings the experience closer. The main film puts those spaces together; the shorter cuts focus the same property story for different placements.
The supporting films
A shorter property film and three social cuts complete the set. Each gives the team another way to introduce the community.
Hero Film
Short Property Film
A 23-second cutdown of The Brooks hero film, built for shorter web placements and ads during the community's lease-up.
Social Reel
Vertical Social Film
A vertical social film of The Brooks apartment community in Plymouth, MN, cut for paid feeds during lease-up.
Social Reel
Amenity Social Ad
A vertical paid-social ad touring the amenity spaces at The Brooks, an Enclave community in Plymouth, MN.
Social Reel
Interior Social Ad
A vertical paid-social ad moving through apartment interiors at The Brooks in Plymouth, MN.
Running on their site
A capture of the finished film in its intended setting: the community’s homepage.
