Free Bikes for Kids

A celebration-day recap film for a nonprofit putting refurbished bikes in the hands of kids who couldn't afford one.

Twin Cities, MN

Brand Video

The project

Nonprofit event

Free Bikes for Kids does exactly what the name says — collects, refurbishes, and hands out bikes to children at a celebration-day event. The day is the culmination of a year of collection drives and volunteer hours, and the recap film is what the program uses to fundraise for the next year.

We covered the celebration day end-to-end and delivered a single hero recap that runs as the centerpiece of the program's annual fundraising, social, and partner outreach.

What it delivered

Built to do real work

What this project produced for non-profit, and what each piece does.

Non-profit

Annual fundraising asset

Runs in donor decks, sponsor outreach, and end-of-year campaigns. Earns its keep across the entire fiscal year.

Non-profit

Volunteer recruitment that works

Future volunteers need to feel the day before they commit a Saturday. The film does that work.

Non-profit

Press- and partner-ready

Local press, partner orgs, and city outreach all draw from the same piece. One shoot, multiple channels.

How it works

From call to delivered in two weeks

01
Book
Thirty minutes. We map the asset to the outcome. No deck, no pitch.
02
Execute
On-site capture with cinema camera and drone. Strategy locks scope before we roll, so the day is execution not exploration.
03
Deliver
Hero film, social cuts, stills, all in your hands, fully licensed, ready to put to work.