Bransford Media
A leasing team's hardest job is getting someone to feel a unit they have not walked. Floor plans and amenity lists do not do it, and a photo gallery of empty rooms does it least of all.
We cut apartment tours that move: one continuous visual language through units, hallways, and shared amenities, timed so a prospect gets the whole property before they decide whether to book a tour. The same shoot produces a website hero film and vertical cuts for paid social, because lease-up needs both and nobody wants to pay for two visits.
We have done this for a new luxury community in Bozeman and for a multifamily developer across the Upper Midwest, where the films run as the site hero on the properties' own websites today.
Questions we get
A cinematic walkthrough of the units and shared amenities, usually 60 to 90 seconds for the homepage, plus a shorter cutdown and a vertical version for paid social. All from one shoot day.
Yes, and it is often the right call. Pre-lease marketing needs media before the building is finished, so we shoot what is ready and plan a second pass for the rest.
Both. Enclave engages us at the developer level and we deliver per property; The Kestrel came through the on-site property manager.
The vertical cut is built for it. Lease-up is where paid social does the heavy lifting, so the social version is a real edit and not a cropped version of the hero film.