What the camera accepts
A .cube file with a 17-point or 33-point grid. Sony lists no other size, so a 65-point LUT is not one it says it takes.Source
A file name of 63 single-byte alphanumeric characters or fewer, counting “.cube”.Source
The file in the right folder on the card: /Private/Sony/PRO/LUT on an SD card, or /Sony/PRO/LUT on a CFexpress Type A card.Source
The ZV-E10 II's guide gives the SD path, /Private/Sony/PRO/LUT, and the a7 V's gives both.Source
A LUT that converts from S-Gamut3.Cine/S-Log3 or S-Gamut3/S-Log3, the footage the camera records. Up to 16 can be stored, as User1 to User16.Source
The usual reasons it fails
It's a 65-point file. Our free S-Log3 zip has a 33-point file for exactly this; load that one in the camera and keep the 65-point file for editing.
The name is long or has characters beyond plain letters and numbers. Rename it to something short, like SLOG3709.cube. On SD cards the camera shows names in the short 8.3 form anyway.Source
It's in the wrong folder, such as the root of the card. Sony only names the folders above.
It's built for a different camera's log (Apple Log, D-Log M, V-Log). Sony's cameras take LUTs made for S-Log3 input only.Source
Firmware: after an FX30 was updated from 5.00 to 5.01 with a user LUT registered, the LUT couldn't be applied; Sony's later update fixes it.Source
On the FX3, Sony asks you to re-register user LUTs before updating from 6.00 or 6.01 to 7.00.Source
Import it
On the FX30 and FX3: MENU > Exposure/Color > Color/Tone > Manage User LUTs > Import/Edit, pick a User slot, then Media, the card and the file, and OK.Source
Monitor with it, or record it
In Log shooting, Display LUT shows the LUT on the monitor while the camera still records S-Log3. Embed LUT File stores the LUT with the clip, and is locked off on SD and SDHC cards.Source
To record with the LUT applied, assign it to a picture profile, PPLUT1 to PPLUT4.Source
The a7 IV
The a7 IV's Help Guide, through firmware 6.00, has no user LUT import, so the LUT goes on in your editor instead.Source
To judge S-Log3 on the a7 IV's screen, use Gamma Display Assist; it changes only the display.Source